Rivian’s CEO believes that delaying the acceptance of EVs today is like inviting trouble for tomorrow. As per Rivian’s CEO, RJ Scaringe, the big automakers in the USA who are delaying the plans of launching their EVs are making a huge mistake. As per him, these big automakers are delaying it because they feel they can earn quick money by selling SUVs, and investing in EVs is a waste of financial resources.
Rivian’s CEO admitted that the EV market share in the USA is still in its growing phase but has a huge potential in the long run. Though many big automakers in the USA have not yet invested in EVs, the growth potential of the market remains intact. EV trends in the USA are keeping people on the hook, as buyers are constantly looking for more options and better prices. Experts believe that in about 5 years, all the top automakers in the USA will aim to register their EVs as the best electric cars in the USA. The CEO of Rivian has admitted that he will do his best to ensure that his company makes it to this coveted list.
Scaringe has literally warned that underestimating the potential of EVs in the USA can turn out to be a huge mistake because of these two potential reasons:
Gas is not a Permanent Resource: It is a thing of common knowledge that fossil fuels like oil will not last forever. Scaringe made a sharp point in this context, stating that the time human would take to consume all fossil fuels is less than the time human would take to switch to a renewable alternative like USA electric cars. So it is in everyone’s best interest to shift early.
Environmental Impact: Scaringe also pointed out that the use of gas cars might seem more feasible at present, but it has a great environmental impact. On the other hand, switching to an EV makes more sense because the use of EVs does not leave behind any environmental footprint.
Among the EV enthusiasts in the USA, the Tesla vs Rivian rivalry presents an interesting challenge. One group of people strongly supports Tesla because it has been the market leader in EV cars in the USA for quite some time now. However, the recent successful EV marketing campaigns of Rivian suggest that the EV market in the USA is heating up, and Rivian can give a good run for its money to Tesla here. Scaringe is very optimistic about the growth of the EV market in the USA, but at the same time believes Chinese companies too can penetrate the EV market of the USA.
Scaringe also took note of how some companies advocate the growth of EVs but don’t align their policies in a way that facilitates the growth of EVs in the USA. He called out the double standards of these companies and emphasized that the growth of the EV market in the USA is possible only if top automakers adopt an EV-friendly policy.
Read this – Elon Musk’s xAI moves court against Apple and OpenAI over Competition
Scaringe also underscored the fact that in the initial stages of EVs’ growth in the USA, people will look for the cheapest EV options in the USA. Scaringe put it in record that though Rivian is primarily known for premium vehicles, its EV range will feature cheaper options as well. Experts believe that affordable models can play a major role in the quicker expansion of this market.
One of the major reasons why EVs are expected to make a storm in the US is due to the fact that self-driving EVs are also expected to make a stride in the US. Scaringe made it a point that the automakers who do not take the lead in the EV race would fail to level up with the early birds.